Girl in the Curl

When did you start your business?

we opened girl in the curl in the spring of 1997

Do you consider the location of your shop a key factor to the business’s success?

yes a major factor and I wanted my shop to be on the Pacific Coast Highway, like all core surf shops in the day, and on the sunny side of the street

Who is your average buyer?

people who surf or love the beachy lifestyle average age of shoppers 20s thru 40s.

If a total Barney walks in do you treat him with the same respect as a full on loc?

Yes we treat every one the same; with Aloha

What is the dumbest question a customer has ever asked?

If we sell surf boards.

Do you have a mascot (ex. - An animal that roams freely throughout the building)?

miss puka is our shop mascot, shes a surf pup and loves surfing. Her favorite spot is dog patch. She greets every one who comes in and expects a belly rub in return.

What is the craziest return a customer has ever tried to make?

A sandy bikini after the 4Th of July she wanted to return it because she said she would never wear it again she was a in lander girl.

Does your store support any local surfers or have a surf team?

Yes we have a surf team of amazing woman and girls.

What is your most annoying grom story?

We had a kid who hung out at the shop and he had really stinky feet and would smell up the place.

Have you ever had any type of celeb roll in and make a purchase?

Mick Jagger, Julia Roberts,Phil Hartman,Kate Bosworth and Orlando Bloom.

Have you ever pulled a hot chick/guy solely due to the fact that you own/manage a surf shop?

All the time, hahahahah

How many days a week do you surf now compared to before you owned/managed a surf shop?

I surf more in spring and summer, very day if there is surf and less in the winter when its cold. I have a schedule where I can fit in surf any day I want. Who's the boss???!!

Who is your favorite surfer and why?

Old school Jerry Lopez and Rell Sunn. Need I say why?

Has a customer trying on clothes ever walked out completely naked?

No but we had a guy come in who wanted to try on bikinis.

Has a person ever walked in totally blitzkrieged (really intoxicated) and tried to make a purchase? If so elaborate.

yes we get people waisted and we sell them as much as we can. We have parties in here at the holidays and a few beers or cocktails will get any one to loosin up and open their wallets.

Every store has to deal with shoplifting. What is your most memorable experience and what is your shoplifting policy?

Unfortunately I have alot of stories I hate gettin ripped off and I dont want to re visit. My policy I call the police and have them sent to the pokey.

And last but not least tell us one of the craziest shop stories you can remember?

I guess when Jagger came shopping with his entourage body guard ,daughter and nanny. I was worried on what music to play I knew he was coming and I played cool  surfy hawaiian music and he hung out for 45 minutes and I was sweating bullets the whole time. He spent close to five hundred dollars on his daughter and he bought himeslf a sarong. I actually couldnt wait for him to leave, my hands were sweaty.